![]() ![]() ![]() Key factors to create a successful esports game ![]() The expansion of access coupled with the rise of successful game publishers actively participating within the industry has fostered rapid growth and game popularity. One such game is Counter-Strike: Global Offensive (CS:GO), which has been around for nearly 20 years. Notably, certain esports organizations are also moving aggressively into merchandising by selling T-shirts, posters, stickers, home decor, and more to build brand awareness and loyalty.Įsports and the e-gaming market are increasing in popularity and will “exceed $1.5 billion in revenue by 2022, especially due to advances in smartphone technologies with faster internet connections and more sophisticated mobile games, e-gaming is becoming accessible to all gamers no matter location, demographic or socioeconomic status.” Video gaming-specific streaming platforms like Twitch and YouTube Gaming give fans a direct connection to players and teams, while more mainstream platforms allow those connections to flourish. Esports has grown in popularity, in large part, due to the social component of live streaming and gaming. The pop-culturization of the esports industry has helped power the interest in esports investment. As competitive video gaming continues to integrate into popular culture, global investors, brands, media outlets, and consumers are all paying attention to the rise in popularity of esports. There will be 26.6 million monthly esports viewers in the US this year, up 11.4% from 2020, per estimates. ![]()
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